Blog
Short notes on software, products and the work of building well.
- 01
29 September 202612 min
Software you can still own a year later.
Launch is a test. A year later is the one that tells you whether the business actually owns the software.
- 02
24 September 202614 min
How much does it cost to build a mobile app?
There isn’t one price. The useful number comes from the work, not from counting screens.
- 03
23 September 202612 min
Do you need a mobile app, a web app, or both?
The platform is a product decision. Start with how people will actually use it.
- 04
22 September 202613 min
What makes a software project expensive?
Complexity lives in the behaviour behind the screens, not in how many there are.
- 05
18 September 202612 min
When custom software is worth building.
Not every problem needs a new piece of software. Sometimes owning it has become valuable.
- 06
11 September 202612 min
Understand before building.
The first artefact of a good project is not a prototype. It is a shared picture of the problem.
- 07
4 September 202612 min
Practical AI, not AI as decoration.
Intelligence belongs in a product when it earns its place in the work — not when it earns a slide.